I have no idea how to chop wood. I don't know how to check the oil on newfangled cars. But every time I saber a bottle of champagne, the crowd goes wild. "It must take incredible skill and practice to execute that", they must think. In reality, it's very easy.
Much of my inspiration for On The Fly was born of my own frustrations when shopping for myself. And don't get me wrong, I loved the stores where I shopped. But there were always little things, nagging frustrations, pet peeves, that made me think: "if I ever have a store of my own, I'd do that differently." I have now — had the store, that is — for over 7 years. But the menswear retail landscape has changed since we started, and there are changes we need to make in order to keep up. Specifically, I want us to re-evaluate how well we're living up to our tagline: "solutions for the modern gentleman."