Authenticity & Warranty

On The Fly does not warehouse any inventory of watches; we work through a watch broker with access to 100+ brands of fine watches. Our watch broker essentially has set up a network of retailers that are "authorized retailers" of the brands that we sell (and many that we do not yet have on the site but hope to soon). As you will read, all of our watches are authentic. The item comes with original boxes, tags, stickers and booklets and will look exactly like the same item sitting in an authorized dealers display case.

How the watch business works
Becoming an "authorized retailer" of a high-end watch brand usually starts with overcoming two steep requirements: (1) a very high monetary investment in the brand (often $50,000 or more), and (2) purchasing models from the entire line of watches regardless of whether you think certain lines or models are appropriate for your target market. This is why the typical jewelry store that you might shop will be an authorized retailer of maybe 3-5 brands. Additionally, most high-end watch brands mention on their own websites that NOBODY is authorized to sell their watches online. Yet, millions of watches, including very high-end ones, are sold everyday over the Internet. And while we do not sell millions of watches a year, we have yet to have one returned.

How watch brokers work
Watch brokers act as a middle-man between retailers that want to have access to brands beyond what they may be authorized to sell. If you were to order a Jaeger LeCoultre from us (On The Fly), we place the order with our broker. The broker puts out the request for the model number within their network. An authorized Jaeger retailer ships it to us. The authorized retailer takes a small commission, as does the broker. The MSRP, however, does not change; the cost is the same to the consumer if he/she walked into that original store. You would probably be surprised how many watch retailers utilize brokers to obtain certain brands of watches.

Warranty
We consider warranty service to be of the highest priority and in the event a warranty issue comes up we'll work with you to resolve the problem as quickly as possible. In many cases we will even turn around warranty services quicker then the original manufacturer! To streamline the process we include with each watch our own plastic warranty card that enumerates the terms and identifies both buyer and watch. The warranty for any watch we sell is for the same time period as the original manufacturer.