As you may have noticed, we are slowly starting to introduce more video to our website. We are probably 3 years late to this, but better late than never.

If you go to our page describing Peter Millar's Microfiber Jacket today, all you'll read is: 

"Peter Millar's Microfiber Blouson Jacket features button cuffs, a partial elastic waist, front slant pockets, and contrast collar underside. Lined."

In the store, however, if a customer is considering the jacket, we will always grab a glass of water and pour it on the jacket. The water beads right off, and the customer often takes it then and there. Theoretically, it works with wine or coffee as well although we have yet to try. 

Now, with the addition of video to the site, we'll be able to better demonstrate some of the features and functions that make the products we sell exceptional. Watch the video and you'll understand why we love this jacket (and why my eyes are 3/4 closed in the preview frame). 

Peter Millar Microfiber Gregory Blouson Jacket  $125

 

In 3 days, I'll leave for New York for Market where I'll have the privilege of meeting with our vendors and buying for Fall 2012. Lots of tasty sport coats, and if you like layers, there's lots of layers!

 

Men who like to appear sharply dressed with minimal effort should take note of Peter Millar's Nanoluxe* shirts: the Twill Gingham (pictured) and the Tattersall.

Nanoluxe shirts are first treated with a special liquid to swell the fabric, yielding a smooth surface with excellent crease resistance. A light, pliable, polymer tape is then applied to the seams, after which the shirt is cured on special forms. 

The results? Compared with ordinary dress shirts, these are more wrinkle resistant, maintain their shape better, and have less seam puckering. They're ideal for travel, especially when you'd love to arrive at your next meeting with a crisp looking shirt on your back. At home, you can wash and dry them like ordinary laundry (no ironing required), saving you both time and money on your dry cleaning bill.

*Despite the name, no nanotechnology is actually employed to produce these great results. 

As a sucker for anything "limited edition" or "rare," this was a cool phone call to get last week. Back in June, Peter Millar was named the apparel provider for the 2011 President's Cup U.S. golf team. Well, the tournament, taking place in Melbourne, Australia, kicks off in just under 2 weeks and the clothing the U.S. team will be wearing is still a closely guarded secret. It will stay that way until the week of the tournament (11/15 - 11/20).

However, as one of Peter Millar's largest customers, we were asked if we would like to buy any pre-packs of the shirts that the team will be wearing as there were 25 pre-packs available nationwide (each pre-pack has 35 shirts, 5 in each style that the players will be wearing). Of the 25 pre-packs, a half-dozen will be coming to On The Fly (meaning just 210 shirts), and for all intents & purposes, On The Fly and onthefly.com will be the only place in the entire country with inventory to sell; they will not be on pga.com, only a handful will be on petermillar.com, and then there's us. The shirts will sell for $115, or all 7 for $700 (savings of $105). The shirts will arrive to us on Monday, November 14th, and should go live on the website on Tuesday, November 15th. We have no idea what they look like, but if it's Peter Millar, we know they'll be nice.

Generally speaking, we'll have sizes M, L, and XL with a few Smalls (I will be keeping 1 of each for myself) and a few XXLs.We may let you pre-order next week!

Keith Roberson from Peter Millar’s Tailored division and Ric Whiting, Peter Millar’s West Coast representative, will be at our Bespoke store in 1 Embarcadero Center from 12pm – 6pm, TODAY, Friday, October 14th.

Best of all, Peter Millar is offering 10% off any suits, coats or blazers ordered today, and On The Fly is going to match that for a total of a 20% discount. Orders must be placed today; cannot be applied to Spring coats already marked down.

Customers can shop the full set of Fall 2011 swatches and coats we bought for the store, or pre-order from Spring 2012 swatches.

If you’re in the market for a blue blazer, the Peter Millar Blazer Bar we’ve developed in the store is the most flexible and unique custom blazer offering we’ve ever seen, anywhere. We realize we’re biased, but we’d bet you agree if you check it out.

Peter Millar has come out with a behind-the-scenes video of the photo shoot for their Spring 2012 catalog. The bad news? It'll get you fired up for a season that is still 7 months away. The good news? It'll get you fired up for some of the things we'll have coming in 7 months. For what it's worth, we ordered every sport coat you'll see in the video, including the brown & white check with the elbow patches in pink suede which is just awesome. And the video probably covers a paltry 10% of what we ordered for the season.

Spring 2012 Preview from Peter Millar on Vimeo.