If imitation is the sincerest form of flattery, we consider ourselves 37.5% flattered. Of the 8 holiday gifts for your favorite golfer suggested by Golf Digest's "Mr. Style", On The Fly carries 3 of them.

All three are long-time best-sellers of ours. The Mulholland Brothers Flat Shave Kit is the #1 dopp kit we sell, available in 4 different leathers and 3 different scratch-proof/water-proof polyvinyls.

Davek umbrellas have been flying off the shelf since wet weather has kicked in across the country, but the true golfer might prefer the Davek Golf Umbrella that has the hidden spike to keep your umbrella grounded while you take your shot. All Davek umbrellas come with a lifetime warranty, and a Loss Prevention card that gets you a 2nd umbrella at 50% off.

And while Mr. Style picks out the 30-gauge Cashmere Zip Sweater, any of Peter Millar's sweaters would make a fantastic gift. Our favorite for this season is the classic cable with a zip for a twist, available here in Oatmeal or Black.

See the spread in this month's Golf Digest here.

Good Product Design 101 -- if such a course exists -- would teach that the first thing you do before designing a product is interview people about what they like or dislike about alternatives on the market. And if that is true, then umbrella-makers need a refresher course.

As I see it, if you asked people what they didn't like about umbrellas, chances are they would say one of two things: (1) "They break too quickly", or (2) "I always lose mine".

Fortunately, Dave Kahng practices good product design, and has solved both problems with his brand new Davek umbrella. Unlike most umbrellas that reinforce the canopy with 6-8 ribs, the Davek umbrella uses 9. Its solid steel shaft and Carbon WindFlex frame make the product guaranteed to last a lifetime.

A recent trip to Central New York made a good excuse to grab the umbrella and go. Initial thoughts? It's small and compact, and everything about it feels sturdy and reinforced -- from the ribs to the shaft, the handle, and even the canopy strap.

Best of all, the davek Umbrella offers a "Loss Insurance" policy: fill out a registration card when you purchase your umbrella and if (or when) you lose it, Dave will sell you another one at 50% off the retail price. It's like 2 umbrellas for the price of 1½!