Call us crazy! We are, perhaps, the only men's store in the country that has created a space for its most loyal customers that is larger than the physical store that can be shopped by said customers. Introducing WINGTIP by On The Fly -- a private, urban refuge for our loyal On The Fly customers.

It's impossible to explain all that will be going on within the confines of this lounge-like space, but here's a sample list:

• An HD projector splashing against a 110" screen and six (6) 42" flat panel TV's mounted throughout the space;
• A bar serving a carefully curated assortment of fine wines, handcrafted beers, and vintage champagne & ports as well as the new Jura Capresso S9 Automatic Coffee Center for coffee & espresso drinks;
  
• Three unique workspaces for the modern gentleman: a workstation should the office call, a writing desk, and a workbench for small, gentlemanly tasks like buffing out a shoe scuff, removing a stain, sharpening one's pocket knife or straight razor, tightening eyeglass frames, or polishing some silver.
  
• A game room featuring chess, backgammon, dominoes, checkers and dice, a Sony PS3 and Nintendo Wii, and a poker table and foosball on the way.
  
• Custom suits, shirts, trousers, shoes, furniture and stationery on a mezzanine level overlooking the rest of the club.
  
• Museum-like artifacts from some of our favorite vendors including a giant Alaskan Kodiak on loan from Mulholland Brothers, a vintage alligator Doctor's Bag & belt buckles from the early 1900's from Martin Dingman, raw knife components from William Henry Studio, a window from a Pan Am 707 from Tokens & Icons, past Limited Edition fabrics & a cutting marker from Bills Khakis, raw cotton from Agave Denimsmith, Vecchia Mano samples from Michael Toschi, old family photos from Ike Behar, and more.
  

You can read all about the concept at the Wingtip website. Obviously, with the physical location in San Francisco, a membership will not make sense for about 92% of our customer base [with the exception of those who travel to the Bay Area frequently], but we do have something for you should life bring you to our neck of the woods:

Anyone that has placed an order online with us at onthefly.com prior to the published date of this post has a Day Pass to WINGTIP for every order they've placed up until last night. If you come to San Francisco, and you've placed an order with us prior to today -- the last eligible order number is 203698 -- we welcome you into the club for a day for every order you had placed prior to this announcement. Placed 5 orders with us? Come 5 days. Placed 1 order? Make it count! It's our little way of saying thank you for helping us get to this next level.

To obtain your day pass(es), visit the store in San Francisco's 1 Embarcadero Center. If you have order numbers handy, that's great, but we can always look you up in our systems. We think we've truly developed something extraordinary here, and we hope you'll make it a point to visit our store and our new club on your next trip to San Francisco.