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What Our Online Customers are Missing
The Human Condition blog at Newsweek.com writes up men's stores that are turning to alcohol to make sales. While we appreciate the shout-out, the article fails to mention the amount of alcohol consumed by the owners in this economy.
“It definitely creates an environment that men feel comfortable in,” says David Blend, the executive editor of Thrillist, a style newsletter for urban guys. Since 2004 his staff has covered at least a half-dozen shops mixing booze and business. Last fall, On the Fly, a boutique in the Embarcadero Mall in San Francisco, began serving bourbon and espresso shots, while Ken’s Man's Shop in Dallas decided in 2007, after more than four decades in business, to start offering Fat Tire Beer and “Texas vodka” (tequila) in addition to a traditional selection of wines. In New York, both of J.Crew's new men-only shops have a list of crapulous special events planned for the next few months, including scotch, whisky, and bourbon tastings.
Currently, On The Fly has no "crapulous" events on the calendar, but stay tuned.
Posted at 10:24AM Jul 10, 2009 by Ami Arad in General |
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