On The Fly is significantly increasing its revenue projections for 2009 on the assumption that a sequel to the movie "Wall Street" will drive sales of contrast-collar shirts and suspenders to all-time highs. It just may be the event that propels the company into the venerable Fortune 500.

A customer/blog critic/former roommate-of-mine directed me to a New York Times story I missed back in May announcing that Fox movie executives reached an agreement with Edward Pressman, producer of the original movie, and Michael Douglas, who won an Oscar for his role as Gordon Gekko.

Only a few details are known about the plot of the sequel, to be named "Money Never Sleeps" which was a Gekko mantra in the first film (certainly not remembered as well as the best-known mantra: Greed is Good). Mr. Pressman confirms that Gordon Gekko went to jail for his deeds, and will now "resume his machinations on a global scale in the hedge-fund era". Apparently, Messrs. Pressman & Douglas tried to get Oliver Stone to direct the sequel, but he has passed.

If greed is indeed good, On The Fly, with a healthy assortment of contrast-collar shirts and braces, is well-positioned to capitalize on the film. As Pressman explained to the NYT, "If you weren’t wearing suspenders before ‘Wall Street,’ you were certainly wearing them after."

God Bless America.