I may be a little late to this, but it appears that Amazon.com had offered Kindles to some of its best book customers with a money-back-but-keep-your-Kindle offer. That's right -- for specific customers: buy a Kindle from Amazon.com by Tuesday and try it for 30 days, and if you don't like it, they will refund you in full and you get to keep the Kindle (which I guess isn't that big of a deal since you don't like it).

Now, I know there are some consumers out there that hate this kind of promotion because it wasn't offered to them, but as my Dad used to say all the time, "Life is not a picnic." Amazon.com can't afford to offer that deal to the entire world, but it's genius to offer it to loyal customers that purchase a lot of books from them but haven't yet ordered a Kindle. I wasn't offered it, but I haven't bought a book from Amazon in 3 years (I most recently bought Guy Kawasaki's The Art of the Start from Barnes & Nobles with a gift card from said Dad).

I've been craving a Kindle for months now, but with Apple introducing their Tablet on Wednesday, and given the sheer joy of my 3-week-old MacBook Pro, I'll wait and see what's coming before committing to an e-Book platform.

A little more on the Amazon.com promotion here although it will probably just make you envious of those that received it.