The industry jargon for them is "continuity programs", but to most people, they're known as some form of "_____-of-the-Month" clubs. Continuity programs make a great gift because the recipient is reminded of your gift over and over. Today, On The Fly offers three different continuity programs with more to come in the future.

Since we believe the modern gentleman has an insatiable thirst for knowledge, we created the Not Oprah's Book-of-the-Month Club. The selections cover a wide variety of genres (business, politics, pop culture, sports, men's fashion) in the hopes of exposing him to titles that may not make the New York Times Best Seller List (although a couple of selections have topped that list in the past).

Last month, we sent out The Snowball: The Business and Life of Warren Buffet. This month's Book-of-the-Month selection is Outliers by Malcolm Gladwell. Gladwell has quickly become one of those must-read authors whose works are sometimes referred to as "pop sociology". Regardless of whether you agree with the central premise of the book - which we will neither spoil, nor explain in a single blog entry - it is safe to say that enough people you know and respect will have read it, that you should read it too. 

Our Sock-of-the-Month Club is for the gentleman that doesn't mind a little personality on his feet. We switch up brands, colors, patterns (stripes, dots, windowpanes, and more), and fabrics (wool, Sea Island Cotton, cotton, cashmere). This month's selection, as every December, is cashmere, and over-the-calf cashmere at that!

For cigar smokers, we have a very special "Occasion" Cigar-of-the-Month club. Each month, members receive just one very special cigar. These cigars are often bought at cigar auctions, from the top cigar retailers in the country, and anywhere else we find rare cigars. December's selection is Padron's 80th Anniversary Maduro Perfecto. Not sure what needs to be said about Padron's cigars -- even their least expensive cigars are deliciously spicy and a great value. This cigar is arguably the finest they've made, and received a score of 95 from Cigar Aficionado (disagree with them as we might on occasion, but a 95 is a very special score).

Sign him up for to receive a carefully selected book, cigar, or sock from On The Fly and he'll be thanking you every month till next November.