While many in our industry look to Italy, England, or New York for the latest in fashion, for the past year and a half, I have regularly kept tabs on Pulaski, Wisconsin. Why Pulaski? Because it is from there that the Magnificent Bastard hands down pronouncements and advice related to all of things we sell: clothing, accessories, liquor, golf, and today: cigars.

The site is worth a read to see if you agree with most of his opinions. Personally, I'd say I stronly agree with about 90% of his posts, and only slightly disagree with 10% which is not bad considering we both have very strong opinions on things. He has written the seminal work on sleeve-rolling, a solid list of faux-pas that can turn you into a "toolbag", and when he puts his mind to Photoshop he develops some handy charts and decision trees to make his point. Areas where I disagree include my belief that Oakleys can be worn on a golf course, linen is great if you know what you're getting into, and over-the-calf socks are preferred to mid-calfs everyday of the week except weekends. 

I reached out to the bastard - I hope I can call him that - about a year ago, but never heard back. He never calls; he never writes. But what can you expect from a bastard? His site has a blogroll of 60+ stores, but for reasons unknown to us, there is no link to onthefly.com, or our Sale items. A boy can dream...