I recognize that I care about clothing more than most men, and I certainly take some heat for that. The time I spent in the most traditional of men's stores in the most liberal of college towns (Berkeley), taught me to appreciate the details that result in one shirt retailing for $95 and another for $195. That appreciation is a reason my closet is filled with dress shirts from past experiments that included Robert Talbott, Eton, Borelli, Brioni, Kiton, and Ike Behar. Some have worked out better than others.

The weakness of the dollar has helped focus my energies of late. Back when I was buying the Italian brands, a shirt was going for about $295. Today, the same shirt is selling for over $400, much of that directly a result of the strength of the Euro, not any breakthroughs in quality. Into that void of the high quality $300 dress shirt comes Ike Behar with a brand new line called "TAILORED".

The Tailored line is made exclusively in the USA of the finest Sea Island Cottons from the West Indies. The shirts are uniquely detailed with Australian Mother of Pearl buttons, hand-sewn labels, a matching pocket square, an attachable pocket, and a pinless, wrinkle-free fold. Having worn and washed my first shirt, I can safely say it is my new favorite. Aside from the fit, which I find less full than some Ike Behar dress shirts, the roll of the collar is the most elegant I have seen on a shirt yet. It just may be the best dress shirt made in America.

We will be stocking the shirts in a basic White, Blue, and Pink for the website as well as our new store in downtown San Francisco. We will also take special orders via the website and over the phone soon.