UrbanDaddy, a necessary email subscription for any modern gentleman, first featured us nationally back in 2006. The hit featured Ike Behar's custom shirt program called C.E.O. for Custom Express Original.

Fast forward to 2008, and UrbanDaddy featured the opening of On The Fly's flagship store in downtown San Francisco on the day that it opened: Monday, November 17th. Of course, UrbanDaddy came by the Sunday before we opened to see what all the fuss was going to be about.

Read the full write-up here.