As On The Fly moved from a small office in the Russian Hill neighborhood in San Francisco to a giant showroom in the South of Market (SoMa) neighborhood, the Fine Living channel was there to chronicle the opening of our new warehouse/store for a show called Ultimate Retail. 

The show centers around the challenges faced by Founder & President, Ami Arad, and the sacrifices - professional and personal - that have been made to take the company to the next level.