As On The Fly moved from a small office in the Russian Hill neighborhood in San Francisco to a giant showroom in the South of Market (SoMa) neighborhood, the Fine Living channel was there to chronicle the opening of our new warehouse/store for a show called Ultimate Retail. 

The show centers around the challenges faced by Founder & President, Ami Arad, and the sacrifices - professional and personal - that have been made to take the company to the next level. 

The 30 minute show on cable compresses to less than 20 minutes when watched without commercials. Watch the entire video here: