San Francisco's 7x7 magazine may soon be profiling our new store in print, but in the meantime, they have written up a blurb about us that we couldn't have done better if we'd done it ourselves. 

Money quote: "Guys who’ve endured being dragged to the girliest of shops over the holidays will especially appreciate the refreshingly testosterone-friendly atmo: a giant stuffed Grizzly bear hovers inside and custom Harley Davidson bike gleams in the window."

And we learned something new too: to the hip, the Financial District is Fi-Di. Expect us to overuse that phrase often. 

Read the full blurb here.